Principal Place Launch Party

This exclusive party marked the opening of Amazon’s brand new office in the heart of Shoreditch. The Plain Jane team was tasked with producing a fabulous cocktail reception for a host of press, PR and VIPs to show off the building’s 10th floor roof terrace and restaurant space.

We donned our hard hats and high vis gear for pre-production site visits and meticulously planned the guest route through the building to avoid areas still under construction. Guests enjoyed a warm welcome from Amazon UK CEO Doug Gurr and musical entertainment from the acclaimed Ella Eyre.

We installed a circular bar, seating and the perfect rooftop lights on the terrace with a selection of ‘one of a kind’ neons, enough plants to create a small forest and various bars and food stations providing the perfect setting for this indoor space. A cool Shoreditch party for a cool Shoreditch building!