Fudge Urban’s styling products are split into three ranges, Hold Up, Matte Up and Rough Up to provide instant solutions for styling. What better place to test these products than in the crystal maze experience in London.
To accompany this interactive and super fun product launch we provided some of the necessities to give it that real urban feel.
The brands promotional imagery was printed on oversized chipboard, adding texture and colour. Concrete planters containing succulents and house plants were dotted around the space creating an almost urban jungle feel.
A 4m pressboard was created out of the products tins, to give a ultra-cool 3D effect and the perfect backdrop to this VIP press event.