We welcomed guests to journey of wellness and relaxation at 34 Bloomsbury to launch Sanctuary Spa’s newest range of skincare. Creating an oasis of tranquillity, 150 guests were invited to preview the collection and indulge in an afternoon of calm, complete with massage treatments, an informative panel talk and bespoke food and drinks, created with the product ingredients in mind.
Spanning across two floors of the chic London townhouse, we designed the ground floor to host a luxury holiday style space for guests to walk through, featuring a vintage deck chair and umbrella setup as the perfect backdrop for a styled selfie, collections of product displays with customs textured plinths and sandscapes, as well as a bar set up for guests to enjoy refreshing drinks designed to reflect the ingredients of the products.
Upstairs, guests were invited to experience an indulgent treatment room, styled with textured weaved seating, soft rugs, and heated embroidered towels, where guests could receive a hand massage and use branded headphones with relaxing music for a truly tranquil experience. Across the hallway, we designed an inviting space for the event's panel talk, including a selection of lavish sofas and chairs to create an informal, relaxed environment, while guests sat in comfort, sipping on delicious cocktails.
